Dubbed Pop up Souk, the event is one numerous events organized by Atelier Kate in New York, San Francisco, Paris, and Casablanca. The owner, Katherine Tramposh, an American national living in Casablanca, said to International Morocco that the event was meant to be an opportunity for Moroccan and expatriate creators to promote their Morocco-made goods, and a chance for customers to see and purchase a variety of creative products.
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